PMG CLUB
2026
Acquiring for retail and micro-entrepreneurs
Concept and business model for the European market — how to think about payment acceptance across channels and the entire customer lifecycle.
pmgclub.com
PMG CLUB
Micro-entrepreneur is the new retail
99% of businesses in the EU have fewer than ten people. Together, they account for a third of the European economy's turnover.
• 33 million micro and small businesses — low turnover, zero patience for paperwork
• Traditional acquisition costs more than what such a customer brings in a year
• Payment within ten seconds will be mandatory by 2025, not a competitive advantage
• The winner will be the one who serves the small customer at the price of a digital product
PMG CLUB
One payment layer, not six products
Channels differ by technology, not by customer. The customer has one contract, one settlement, and one price list.
• Store — classic POS and SoftPOS on the phone, no hardware purchase
• Online — payment gateway, one-click and tokenization for repeat purchases
• QR and A2A — payment directly from account to account, instant settlement, lower cost
• Recurring payments — subscriptions, installments, and mandates as a standalone service
AGENDA
The entire lifecycle as one process
01
Acquisition — digitally and through partners, not a sales network
02
Onboarding — identification and contract remotely, in minutes
03
Transaction — one settlement across all channels
04
Service — self-service and reliable data
05
Development — financing, payouts, and loyalty on the same relationship
PMG CLUB
Where margin is created
Minutes — time from interest to first received payment
Zero visits — onboarding and service completely remote
2+ services — number of products on one customer relationship
PMG CLUB
Payments are a ticket, not a product
Whoever serves the smallest customer cheaply and quickly will gain the rest of their business. — Miroslav Pekárek, PMG Capital
pmgclub.com